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September 19 to 21 · Free to watch

Watch a real website get built. Then build yours.

One weekend, three live sessions, September 19 to 21. A real business goes from intake to brand to a live URL in front of you. Watching is free.

Registration opens this week. Check back or watch your inbox.

I'm doing this live once. After this weekend, it's a recording.

Works with Claude or ChatGPT, and Lovable. No code.

WHAT IT IS

Three live sessions. One real build.

The Weekend Website Live Sprint is three live working sessions across one weekend. I take a real business through the whole Weekend Website system in front of you: the intake interview, the brand thinking, the build in Lovable, and the go-live. The Brand Builder, an AI brand builder built on eighteen years of real client brand work, does the brand first. You watch every step, including the ones that go sideways. Mistakes get left in.

WHEN

September 19 to 21.

Friday, September 19 · 5:00 PM Pacific · The Kickoff (60 to 90 minutes)

Saturday, September 20 · 9:00 AM Pacific · The Build

Sunday, September 21 · 4:00 PM Pacific · Go-Live

Streamed live on Zoom. Session links arrive by email after you register.

THE THREE SESSIONS

What happens each day.

FRIDAY

The Kickoff.

A live intake on a real business. The Brand Builder does the brand thinking in front of you: voice, colors, type, positioning, decided before anything gets built. This is the interview the AI website tools all skip, which is why their sites come out sounding like nobody.

SATURDAY

The Build.

The brand goes into Lovable and a real site takes shape live. You'll see the actual prompts, the corrections, and the parts that don't work on the first try. Mistakes left in, because that's how a real build goes.

SUNDAY

Go-Live.

Domain connected, site published, a live URL you can click. Then the "so, is it live?" reviews: attendees who built along drop their URLs and I take a live look at as many as time allows.

WHAT YOU WALK AWAY WITH

The whole sequence, seen live.

  • The exact sequence, watched end to end: interview first, brand second, build third. The only AI website system that builds your brand first.
  • What to actually type into the blank chat box. Real prompts on a real business, not a demo made for a screen recording.
  • How the brand decisions get made: voice, colors, type, and positioning produced by the Brand Builder, an AI agent you load into Claude or ChatGPT.
  • A finish line with a witness. The weekend ends with live URLs, not another project parked at 80 percent.
  • It costs nothing to watch, and there's nothing to buy to attend all three sessions.
WHO IT'S FOR

Your work is sharp. Your website makes people wonder.

This is for consultants, freelancers, and coaches who send the Linktree or the half-built site and hope the referral was strong enough to carry it. If you've started a website more than once and finished it zero times, clear the weekend.

THE OFFER

Watching is free. Building along is Weekend Website.

You don't need to buy anything to watch. If you want to build your own site next to me during the weekend, that's Weekend Website: the full course plus the Brand Builder, so while I build one business live, you run the same system on yours, and Sunday's review session is where you hold up the result.

One price. $297, once, and the course and the Brand Builder are yours for good. Nothing renews, and no card stays on file.

There's one optional add-on, the Client License, $197 once, for people who want to build sites for paying clients afterward. You built yours. Now get paid to build theirs.

Building along takes a Claude Pro or ChatGPT Plus account (about $20 a month) and a paid Lovable plan (about $25 a month). Watching takes neither.

Get Weekend Website

QUESTIONS

What people ask.

What does it cost to watch?
Nothing. Registration is free, and you can attend all three sessions without buying anything.
Do I need any tools or accounts to watch?
No. You just register and show up. Tools only matter if you decide to build along.
What do I need to build along?
Weekend Website, which is $297, once. You'll also need a Claude Pro or ChatGPT Plus account (about $20 a month) and a paid Lovable plan (about $25 a month). Those are third-party subscriptions, and I'd rather you know that here than find out at checkout.
Will the price drop during the event?
No. $297 is the price before the weekend, during it, and after. The event is the one-time part, not the price.
Is there a replay?
Yes. Every session is recorded and the replay is available for one week after the weekend, through Sunday, September 28. After that window, the recording becomes part of the course. I'm doing this live once. After this weekend, it's a recording.
Whose website gets built on Friday?
A real business. The registration form asks about yours, and I read every answer before Friday. One registrant's business may end up as the live build. Registering doesn't guarantee that, and I can't build everyone's, which is exactly why the build-along path exists.
What's the refund policy if I buy Weekend Website?
Because this is a digital product you can access immediately, all sales are final except where a refund is required by law. The full terms sit above the buy button on the checkout, where you can read them before paying.
September 19 to 21 · Free

Save your seat.

Registration opens this week. Check back or watch your inbox.

I'm doing this live once. After this weekend, it's a recording.